NIEEH Hannam
NIEEH Hannam is a minimalist space located in Seoul, South Korea, designed by yutaestudio. Central to this space are the circular pillars and stairs, meticulously crafted from oak-patterned wood and solid wood. These elements bestow a sense of substance and concentration to the overall ambiance. The display table, a testament to the Neehee brand’s distinct character, embraces an irregular form. Its design thoughtfully considers the interplay between organic shapes, both inside and outside, coupled with varying heights. This thoughtful approach accommodates the diverse array of products on display. Efficiency meets aesthetics in the low display tables and ceiling-embedded hangers. The exposed ceiling’s lighting scheme seamlessly incorporates hanging hangers and lighting elements into a unified design.
The alignment of these features maximizes functionality and utility while enhancing the space’s visual appeal. Upon entry, visitors are greeted by the all-white counter, illuminated with bright bar-style lighting. This design choice creates a fresh and vibrant first impression, setting it in stark contrast to the unconventional aesthetic found within. For those seeking a closer examination of small-sized products such as jewelry, hair accessories, and hats, stainless steel mounted shelves and wall mounts provide minimalist elegance. Height and lighting considerations have been meticulously addressed, culminating in a sleek and contemporary design. The Apple Box Storage Cabinet introduces a touch of whimsy to the showroom. Its swing doors, white color scheme, perforated handles, and charming details like small drawers offer a playful storage solution.
Designed as a versatile focal point, it seamlessly adapts to different seasons, infusing the space with a sense of lightheartedness. Moving to the second floor, a hidden door discreetly divides the space into two distinct areas. This separation maintains privacy for employees working in the office while preventing disruption to customers exploring the showroom. Oriental-inspired Akari lighting fixtures gracefully punctuate both floors, adding a poetic narrative to the setting. These fixtures weave a subtle storytelling element into the environment’s fabric. Consistency in design is evident in the wood-patterned hangers and custom lighting. The use of the same material and color on the floor and hangers fosters a cohesive atmosphere. Furthermore, the long lights complement the high ceilings, gently bathing the space in a warm and inviting glow.
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