A private survey by S&P Global has reported a three-month high in service sector activity in India, driven by strong demand from both international and domestic markets. The HSBC India Services PMI survey ended 2023 at 59, higher than the previous month's reading of 56.9. The 400 service sector firms expect this momentum to fuel growth in 2024, with advertising and better customer relationships underpinning upbeat forecasts for output.