The BJP has created a 'GYAN' formula for 2024, targeting four segments: Garib (poor), Yuva (youth), Annadata (farmers), and Nari (women). The party plans to focus on these segments in its outreach and the upcoming Union budget. Prime Minister Narendra Modi has emphasized the importance of uplifting these castes for the country's progress. The BJP is working on campaigns for each segment, using English slogans to reach millennials.
