Broadcasters have increased their prices for the second time following the implementation of NTO 3.0 by the TRAI in November 2022. The TV channel prices were frozen for nearly three years before February 2023 due to an impasse over the implementation of NTO 2.0. The price hike in February 2023 followed a dispute between broadcasters and cable TV companies, resulting in broadcasters switching off TV signals to cable TV operators.
