Xinhua Headlines: China's young generation powering gold rush
JINAN/GUIYANG, Feb. 12 (Xinhua) -- Gold had once lost its popularity in China as mainstream consumers turned to diamonds and other gems due to changing consumption perceptions.
However, the precious metal has regained its lost glitter as a new gold rush is on, with China's younger population leading the way.
According to China Gold Association, in 2023, the national gold consumption reached nearly 1,090 t