RE’s domestic sales volume grew by 16% year-on-year to 6,30,273 units in the first nine months of the current fiscal year despite new bikes launched by Hero-Harley and Bajaj Triumph. The quarterly run-rate of the RE Classic 350 bike, the company’s highest selling bike, was 80,180 units during the period compared with 78,974 units in the comparable period a year ago. It suggests that the new bikes introduced by the competition have expanded the addressable market for RE’s premium bikes due to a strong franchise.
