Everything You Need to Know About Pitti Uomo’s June 2024 Edition: Marine Serre Named Guest Designer
Pitti Uomo is gearing up to launch its next edition.
Slated to run from June 11-14 at Florence’s historic Fortezza da Basso, the Italian menswear trade show will kick off the spring/summer 2025 men’s selling season as the industry seeks to leave the economic headwinds of 2023 in the past.
As the men’s market prepares for another in-person fair, see here a roundup of all the shoe moments, events, fashion shows and happenings taking place in Florence this June.
Marine Serre Named Guest Designer
Marine Serre, founder and creative director of her eponymous brand, has been named the next guest designer of Pitti Uomo.
The French fashion designer will present her label’s spring/summer 2025 menswear collection with a fashion show on Wednesday, June 12 in Florence.
In a statement on Wednesday, Serre said she is looking forward to presenting her next show in Florence. “It’s an honor for me and my team to be the guest designer of Pitti Uomo this season,” Serre said. “We’re looking forward to bringing the essence of Marine Serre to Florence, mixing craftsmanship our way, and shaking the lines of what’s expected to be, bringing imagination at the service of transformation.”
Francesca Tacconi, special events coordinator of Pitti Immagine, added in a statement that Serre’s “vision and path” have been on the trade fair team’s radar for a few seasons. “Captured by the precise approach to the contemporary and by the freshness of a formal reinterpretation that enhances the body, it seemed natural to invite Marine Serre to Florence as guest designer of the June edition,” Tacconi noted. “To celebrate, together with her achievements, the official debut of the men’s collection of her brand.”
Known for her hybrid mixture of classic French couture shapes, sportswear references and fabrics, Serre launched her debut collection in 2016. Her label aims to pioneer the production of new garments based on end-of-life materials, a practice Serre labels as “regenerated,” which has been fundamental to her ethos since the beginning.