TAG Heuer Tees Off With Malbon Golf 

Combining the look and feel of a classic steel sports watch with the functionality and advanced connectivity of a high-tech wearable, the TAG Heuer Connected changed the perception of what a Swiss-made timepiece could be when it launched in 2015. Two years later in 2017, Malbon Golf did for golf apparel what the Connected did for smartwatches when it opened its first store in Los Angeles. The brand’s irreverent designs and streetwear-inspired approach to collaboration were groundbreaking, and this helped to make Malbon Golf an instant standout in a sport known for its conservative-leaning dress codes. With celebrity fans like Travis Scott and Justin Bieber, and collaborations with brands from Nike to Budweiser to Beams, Malbon has established itself as the antithesis of boring golf attire. 

This spring, TAG Heuer let Malbon take a swing at watch design with the new Connected Calibre E4 45MM x Malbon Golf Edition. Combining the Connected’s legendary performance case with Malbon’s colourful aesthetic, the newest Connected Golf Edition is a collaboration that brings both brands’ strengths to the fore.

The TAG Heuer Connected smartwatch and the TAG Heuer Golf application make the ultimate technological twosome, with a full-day battery life and a host of other high-end specs to complement a range of wellness activities.

From the tee to the green, the Connected tracks every shot you make, including which club you use, allowing you to study your performance while helping the app to hone in on club recommendations over time. It also provides the distance for your next shot at a glance, allowing you to focus on improving your game.

To put their distinctive stamp on the TAG Heuer Connected Calibre E4 45MM, Malbon Golf added a bezel with 18 markings (one for each hole, naturally), turquoise blue and green accents on the watch’s side, pushers, and crown, and a matching bright yellow and green rubber and calfskin strap.

Malbon Golf also created two unique watch faces to celebrate the collaboration, including one featuring Malbon’s signature character wearing a cap emblazoned with the TAG Heuer shield. Delivered in special Malbon-designed packaging, the Connected Calibre E4 45MM x Malbon Golf Edition includes a second strap as well as a set of Malbon-branded golf balls.

The collab isn’t limited to the Connected Calibre E4 45MM x Malbon Golf Edition, either. TAG Heuer and Malbon have also collaborated on a capsule collection of golf-inspired merch including a TAG Heuer x Malbon glove (with a cuff specially made to complement the watch case), a full range of co-branded leather head covers, and a matching golf bag.

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