Meliá Hotels International reaffirms its commitment to travel agencies and launches a new website for the B2B segment

PALMA DE MALLORCA – Meliá Hotels International presented the new version of its platform for the B2B segment, Meliá PRO, this month. This platform aims to improve the user experience and be the perfect ally for travel agents, companies, and event organisers.

The Meliá PRO programme, which increased its sales by 16% in 2023 and already has more than half a million registered companies and over 60,000 travel agencies, now offers more personalisation and efficiency to all those professionals choosing the platform to manage travel and organise events.

A project full of improvements and advantages

This new version of the Meliá PRO website offers various features that will enable users to better manage and control their professional and personal activities. These new features include:

• Complete redesign and differentiated segmentation by customer type.
• Real-time access and booking management at any time of the day for immediate sharing with the end customer.
• Technological migration that reduces loading times, hence increasing productivity.
• Nine primary languages adapted to each region’s specific needs.
• Seamless control of agents’ commissions, with real-time monitoring of the status of each one of them.
• Visibility throughout the booking of the benefits and advantages offered by the MeliáRewards loyalty programme, both for the agent and the end customer.

As Gabriel Escarrer, Chairman and CEO of Meliá Hotels International, said: “In the era of digitalisation, we want to be closer than ever to our partners, companies and travel agencies, who historically have always been our guardian angels. It is, therefore, an effort and investment that we are keeping in line with our digital strategy, offering a new website designed by and for them“.

The article Meliá Hotels International reaffirms its commitment to travel agencies and launches a new website for the B2B segment first appeared in TravelDailyNews International.