Tories planned to make millions from members’ data with ‘True Blue’ app

The presentation document was illustrated with photographs by Rishi Sunak. Photographer: -

Senior Conservative party officials were working on plans to transfer the entire membership database to a commercial company that promised to make tens of millions of pounds, the Guardian can reveal.

Leaked documents reveal Tory executives discussed exploiting members' personal data to build a mobile phone app that could track users' locations and allow major brands to advertise to Conservative supporters. The party would accept a decline in turnover.

The project was considered for several months last year, with the aim of launching the "True Blue" app in ...