Lo Bosworth on Launching Love Wellness’ First Body Care Collection
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When Lo Bosworth launched Love Wellness, a “female-first” lifestyle and supplement brand, in 2016, I was definitely surprised—even as a newly minted shopping writer with a budding wellness beat. Plus, as a middle-aged millennial, I knew Lo Bosworth as the Orange County ‘it girl’ (the phrase du jour for stylish, quai-famous girls in the mid-aughts) who rose to fame on two of MTV’s ubiquitous reality shows of the time, Laguna Beach and The Hills. To my knowledge, she had no connection to the supplement or women’s health space, making it an interesting career shift.
As a tried-and-true skeptic with exceptionally high standards and a low tolerance for gimmicky, placebo-like ingestibles (being ultra-discerning about products is a prerequisite for my job, after all), I had written off the brand as a whole until my friend told me that the Love Wellness vaginal pH balancing formulas had changed her life. At the time, her life was being taken over by recurrent UTIs and non-stop issues with candida that were getting in the way of her sex life. As someone who had also been experiencing chronic issues of the same genre, I figured it couldn’t hurt to try a few of its vaginal health products, including the Boric Acid Suppositories and the Good Girl Probiotics.