Nanaimo, BC - The Nanaimo Clippers, a storied franchise in the British Columbia Hockey League (BCHL) since 1972, are set to embark on a thrilling new chapter with a comprehensive rebranding initiative ahead of the upcoming 2024-25 hockey season. This transformation includes the introduction of fresh primary and secondary logos, alongside dynamic jersey designs that embody the team's rich history and vibrant future.
Leading the creative direction for this initiative is Jared Rhind, President & Creative Director at local Nanaimo-based Pedestrian Studio. “Being part of this project has been an honour; gathering insights from passionate fans, alumni, and players while collaborating closely with the internal crew. From the initial discussions, our studio has been aligned with leadership’s vision and direction, striking a balance to infuse new energy into the franchise while honouring its rich history. Launching innovation into something as beloved as a city's team is a serious endeavour, and we believe it will come to embody the very best of our Clippers and Nanaimo. We can’t wait to share it with you, to proudly don the crest, and cheer beside you at the rink."
As the BCHL prepares for the 2024-25 campaign, the Nanaimo Clippers have sought to revitalize their visual identity while honouring their enduring legacy of over 50 years of hockey. This rebranding effort signifies a commitment to innovation and community engagement, promising fans an exciting look that celebrates both tradition and modernity.
"We will be thrilled to unveil our updated look as we embark on a new era for the Nanaimo Clippers," said Brad Kwong, Managing Partner of the Nanaimo Clippers. "This rebranding represents more than just a change in aesthetics; it's a symbol of our dedication to our loyal supporters and the vibrant community of Nanaimo that we hope will be a part of Nanaimo for many years to come."
While the logo and jersey designs will be revealed over the course of the summer, this announcement coincides with the release of season tickets for the 2024/2025 season. Fans can secure their seats to witness the Nanaimo Clippers' new bold look firsthand.
Clippers season ticket holders will have the first chance to order merchandise featuring the new primary logo at the same time they order their 2024/2025 season tickets. Tickets are available at: tickets.nanaimoclippers.com
The Nanaimo Clippers' rebranding initiative represents a significant milestone for the franchise, reinforcing its commitment to excellence on and off the ice. The organization looks forward to sharing this exciting transformation with fans, partners, and the entire BCHL community.
