Apple is revamping Siri with generative AI to catch up with chatbot competitors, report says
Tyler Le/Insider
- Apple plans to implement generative AI into its virtual assistant Siri, NYT reported.
- Apple reportedly wants the AI Siri to be able to chat, summarize texts, and do existing tasks better.
- The report comes amid fears that Apple is lagging behind competitors when it comes to gen AI.
Siri is getting a generative AI makeover, according to a new report.
Apple plans to bring generative AI to its virtual assistant, The New York Times reported Friday. With the technology, Apple hopes Siri will get better at tasks it already does and take on new abilities like summarizing text messages and chatting, rather than responding to one question at a time like it does now, the Times reported, citing three sources familiar with Apple's work.
The generative AI processing will happen on-device, according to the report — a departure from how chatbot apps like OpenAI's ChatGPT, which is also available on iPhone and Android as well as the web, process users' questions through massive data and cloud servers.
Apple did not immediately respond to Business Insider's request for comment ahead of publication.
The report comes amid talk that Apple is playing catchup to competitors on AI, as the company hasn't yet made any generative AI announcements.
Apple, however, is expected to say more about its work on AI at its annual WWDC conference in June.
The iPhone company's CEO, Tim Cook, has teased during earning calls that big news about generative AI products is right around the corner.
This is a developing story…