WTA signs multi-year partnership with Saudi Arabia's PIF
(Photo credit: Geoff Burke-USA TODAY Sports)
The WTA entered a "multi-year partnership" with Saudi Arabia's Public Investment Fund (PIF) that will see the PIF become the first naming rights sponsor of the WTA rankings.
The controversial wealth fund, known for bankrolling LIV Golf and pursuing a merger agreement with the PGA Tour, has worked to establish a foothold in professional tennis.
The PIF became a partner of the