The nation’s top telecommunications regulator is introducing a proposal to require political advertisers to disclose when they use content generated by artificial intelligence in broadcast TV and radio ads. The proposal announced Wednesday by Federal Communications Commission Chair Jessica Rosenworcel would add a layer of transparency that many lawmakers and AI experts have requested, as rapidly advancing AI technology threatens to mislead voters. The commission hopes to have the rules in place before the November election. Yet the nation’s top telecommunications regulator would have authority only over TV, radio and some cable providers. The new rules would not cover the tremendous growth in advertising on digital or streaming platforms.
