FMCG giants like Nestle India and ITC are adopting innovative strategies to tap into the growing demand for premium products. Nestle plans to hire tasters and connoisseurs for its super-premium Nespresso coffee and boutiques, while ITC is leveraging AI and ML to predict demand and recommend products for its premium portfolio, including Fabelle chocolates and skincare. Other companies like Tata Consumer Products and GCMMF (Amul) are also focusing on premiumization, with Tata introducing Himalayan Saffron and Amul opening upscale parlours.
