Both presidential campaigns this year have embraced digital memes, the lingua franca of social media. Democratic President Joe Biden’s campaign even recently posted a job seeking a manager of meme pages. With tens of millions of people using social media as a primary information source, the battle of memes could affect who wins in November. Many Americans say they’re not excited about the likely rematch between Biden and Republican former President Donald Trump. Growing digital habits make it harder to reach people through traditional spaces for political advertising like print publications or television.
