Hawthorne’s Personalized ‘Self-Care’ Products Take the Guesswork Out of Men’s Hygiene
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I don’t generally consider myself an oaf or anything like that, but until recently, I have never taken the time to buy skincare, deodorant, hair, or grooming products with intention. The soap- and shampoo-labeled bottles on the lower shelves at pharmacies were all the guidance I needed. If I ran out of one, I’d usually use the other interchangeably until I had time to get to a pharmacy (e.g., shampoo as body wash and vice versa). Besides, isn’t face wash only for people with acne? Apparently not.
Hawthorne, a personalized men’s hygiene and body care subscription service, recently asked me to take its quiz and sent me a custom-made personal care package. While I was skeptical at first, I now understand why people are particular about what they use on their face, body, hair, and even underarms—I’ve never felt more clean.