The Pant Project will use the fund for offline retail store expansion, branding and marketing, technology development, and team growth, Dhruv Toshniwal, cofounder of the company told ET. The company gets about 60% of its revenue from top-tier cities such as Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Pune, and Ahmedabad, and the balance 40% from tier II cities.
