Wolf appoints new UK and Europe senior sales director

Wolf, the 190-year-old luxury watch and jewellery storage brand, has announced the appointment of Umair Baig as senior sales director, UK and Europe.

With over 15 years’ experience in the watch and jewellery industry, predominantly in retail, Baig worked his way up to Retail Brand director at Swatch Group UK, after starting his career as a weekend sales associate in his local jewellers.

Most recently Baig spent five years in a senior position in the UK for luxury watch brand Omega.
There he managed a team including territory key account managers, training teams and retail operations managers placing an emphasis on relationships and partnerships to achieve common goals.

CEO Simon Wolf said: “We are delighted to welcome Umair to the team at Wolf. He joins us in our 190th anniversary year with lots of exciting opportunities on the horizon for the brand. We look forward to introducing him to all our retailers and partners in the UK and Europe.”