‘The best coastal summer vibes’ fashionistas scream about new Sainsbury’s PJs that are ‘too cute not to buy’
WE’RE all aware that supermarkets have seriously stepped up their fashion game.
But it’s not just work clothes and fancy wear that are worth picking up – supermarket PJs are quickly becoming a winner amongst fashionistas too.
That includes Tu at Sainsbury’s, which is receiving rave reviews on social media for its new pyjama offering.
And the best bit? A number of sets are already in the sale.
Content creator Lottie took to Instagram to showcase the pieces she saw in her local Sainos.
“Okay, but why are supermarket clothes getting cuter and cuter?” she penned.
“These pyjamas are giving me the best coastal summer vibes.”
The designs she recorded included the Tu White Broderie Hem Traditional Pyjamas, which have been reduced to £15 from £20.
“Refresh your night wear with our white pyjama set,” Sainsbury’s bosses said.
“Including one short sleeve pyjama shirt and one pair of pyjama bottoms, they feature a pretty broderie hem for a touch of summer style.”
To keep things classic, Lottie also showcased the Tu Blue Stripe Traditional Pyjamas.
These are the brand’s second best seller and currently only cost £13.50, down from £18.
One shopper under Lottie’s video dubbed the sets “too cute not to buy”.
The Neutral Stripe Seersucker Pyjama Shirt and Bottoms also shared by Lottie have been reduced, too.
Both pieces are now £9 each, down from £12.
“Fresh from our spring/summer nightwear edit, our neutral stripe pyjama shirt comes in a light seersucker fabric to keep you cool and comfy all night long,” Sainsbury’s bosses said.
Reasons to shop supermarket fashion
When looking for new pieces to add to your seasonal wardrobe, or update your basics, there's no need to spend hours walking around clothes shops, or scrolling online. Just pick up a dress or two alongside your fruit and veg...
They’re convenient – Chances are you visit your supermarket more times than a shopping centre or high street.
It’s affordable – For basics to more fashion-led pieces, supermarkets are leading the way for budget fashion that doesn’t look cheap.
They’re more on-trend that you think – With a customer database larger than the average high street store, shops like ASDA, Sainsbury’s and Tesco are able to cater to the markets and predict trends in a lot more areas than just food supply.
They fit well – Fits and lengths often come with a little more modesty in mind. Fabrics are often highly practical too—think plenty of 100% cotton that can be thrown into the washing machine without thought.
“As part of a staple set, team it with our matching pyjama bottoms to complete the look.”
Tu’s Cream Henley Waffle Pyjamas have also been slashed to £13.50 from £18.
“Made from a soft, pure cotton fabric, our Henley waffle pyjamas come in a gorgeous neutral cream shade,” bosses said.
“In a T-shirt style, our set includes a short sleeve pyjama top with button details at the neckline and a pair of pyjama bottoms to match.”