Technology The school yearbook business is a scandal. Here’s how to fix it. By Farhad Manjoo May 28, 20135:23 PM You wouldn’t know it to look at the products, but the school yearbook business is kind of shady. There’s a good chance you and your kid’s school are paying way too much for yearbooks—sometimes thousands or tens of thousands a year too much. Here’s how the traditional yearbook business works: When big yearbook providers sign up with a school, they ask the school to predict how many books it will need for the year. These estimates are due months before graduation. Because class sizes and demographics shift from year to year—and because some kids have stopped buying yearbooks altogether, thanks perhaps to Facebook—yearbook advisers don’t have much to go on when they’re making their guesses. Advertisement For schools and for parents, there are big costs to guessing wrong. If a school orders too few yearbooks, some kids who want a book will go without. That’s why schools tend to...
