Tags: UPLxFIFA World Cup Qatar 2022™ UPL Sustainability reimagining sustainability What does the word hero mean to you? Selfless acts of courage in the face of uncertain odds? Incredible abilities that seem to defy nature? A force for good under the dark clouds of a challenging world? To us, that sounds exactly like a farmer. For thousands of years, farmers have always been the heroes we look to in times of feast and famine, all but enchanting the soil to deliver new life and stewarding the land to sustain lives into the future.Since the dawn of agricultural revolution, farming has shaped the way we live. Without farmers, there would have been no dawn of civilisation, no urban societies, and little room for the development of the sciences, philosophy, and art. By providing a steady source for one of humanity’s most fundamental needs – food – farmers have allowed us to shift from hunter-gatherer societies to our modern way of life, leading to a division of labour, the rise of cities, an...
