Seeking nominations for the most influential TikTok talent managers and agents in 2024
Courtesy of Alvarez
- Business Insider is compiling our fifth annual list of talent managers and agents signing TikTokers.
- We encourage industry experts like influencer marketers and publicists to recommend their picks.
- Submit your ideas here or below by July 12.
TikTok is one of the most popular platforms out there, helping thousands of creators increase their online presence, make money, and start their own businesses. The app has helped many break into the music industry, launch their comedy careers, and even attend high-profile events like the Met Gala.
The ByteDance-owned platform has gone through some major changes in the past year, though.
Recently, it introduced and expanded its focus on shopping, where creators on the platform who qualify for this feature can earn a commission by posting reviews of products or services they use or if their audience buys through their affiliate link. TikTok has also tapped into long-form content in an effort to compete with YouTube and steer away from the shorter, 15-and 30-second videos it first became popular for.
As TikTokers grow their brands, many of them tap talent managers and agents to help them earn even more lucratively. Some managers find their talent through mutual connections, at events, or by browsing social media themselves.
"TikTok still does an incredible job of shining light on new faces, new talent, and exciting content," Brendan Nahmias, a senior talent manager at the creator firm Whalar, previously told Business Insider.
These managers and agents can help their talent negotiate better contracts, connect them with brands, and even branch out into areas they don't have expertise in.
BI is compiling its fifth annual list of the most influential talent managers and agents who help TikTok creators jumpstart their careers. We encourage creators, influencer marketers, advertisers, publicists, creator startup founders, and other industry professionals, to inform us of which agents and managers are having a positive impact on TikTokers' careers.
Please submit your ideas through this Google form by July 12.