Rs 20 Coca-Cola bottles: Reliance's Campa perhaps changing the game

Coca-Cola plans to reduce the price of its 400 ml PET bottles from Rs 25 to Rs 20. This pricing change will be implemented in southern India markets. The move is a response to Campa Cola's aggressive lower pricing strategy. Distributors currently stock 250 ml bottles priced at Rs 20 which need to be sold before the new packs arrive.