Customers Are Boycotting Crumbl Cookies—Here’s Why
Social media boycotts have frightened franchises and retailers as of late. McDonald's, Walmart, and Target are just a few examples that have gained national attention—with another popular chain following suit. Crumbl Cookies is now taking a hit from internet users after an employee "exposes" company secrets.
According to the TikTok video, Crumbl Cookies allegedly called U.S. Immigration and Customs Enforcement (ICE) on a former employee who worked at the company for three years. The employee has claimed that this resulted in deportation.
"I just got fired from Crumbl Cookies after three years, so now I'm exposing everything they never wanted customers to know," the caption reads.
@its.emmaj I just got fired from Crumbl Cookies after 3 years, so now I’m exposing everything they never wanted customers to know: Most of the “limited edition” cookies are just recycled recipes. They change one topping or color and re-launch it as “new”. Don’t fall for it. We’re forced to smile at customers 24/7—even when someone’s screaming at us for messing up their pink sugar. If you break character, managers *will* pull you aside. The dough isn’t made fresh every day. A lot of it comes pre-made, frozen, and we just thaw it and bake. Yeah, sorry. You can get a $100 Crumbl gift card by becoming a menu tester at EarnCookies.com They never talk about this program publicly, but it’s real and anyone can sign up. The giant mixers they post on TikTok? Half the time they’re off. We just use them for aesthetic. They literally told us to “make it look good for the camera”. That’s all for now, but comment “Crumbl” and I’ll DM you the rest of the secrets and how to claim your gift card before they take the page down. #crumblcookies #ice #fyp #work #fired
♬ Illegal - PinkPantheress
The user followed with a list of unknown company rules, including accusations that the dough isn't made fresh every day (it comes "pre-made" and "frozen"), the limited-edition cookies "are just recycled recipes," and the giant mixers that the brand often posts on TikTok are just for "aesthetic." Store locations on the company's website, like this one in Inglewood, California, describes the desserts to be made "fresh daily."
The video has already amassed 8.5 million views, with thousands of commenters calling for a "boycott" and "cancellation" of the cookie brand.
"Never going back to Crumbl," one social media user said. "Calling ICE on an employee is unforgivable."
Another commenter wrote, "No one should go to Crumbl for like a week to show some protest."
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"I KNEW there was a reason why I didn't like Crumbl and this just gives me a valid reason now," a third person said.
An ICE raid at Crumbl Cookies locations has yet to be confirmed.
Crumbl Cookies was also under fire back in 2022 for violating child labor laws in six states. The U.S. Department of Labor cited minors as working more than the "law permits" at locations in California, Minnesota, New Hampshire, Tennessee, Utah, and Washington. The division was assessed at more than $57,000 in penalties.
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