Lark and Berry launches new Vault jewellery membership scheme

Lark and Berry has launched a new membership scheme that allows customers to trade in worn pieces for up to 120% of their original purchase value.

The new scheme, called The Vault, introduces what the company claims is the jewellery industry’s first “evolution” system, rewarding members with increasing credit over time for previously bought items.

The scheme offers three membership tiers, starting with The Vault at £29 per month, which includes £40 in monthly credit, 10% discounts and access to a private collection of limited-edition and archive pieces. 

At the top end, the invitation-only Vault Luxe tier provides £2,500 in upfront credit, VIP access and double diamond rewards for an annual fee of £1,950.

Vault Elite, the mid-tier membership, is priced at £59 per month and includes £80 in monthly credit, up to 15% off purchases, monthly lab-grown diamond accrual, and access to the buy-back programme. 

Eligible items can be returned after six months for 80% credit, rising to 100% after 12 months and 120% after 18 months.

The Vault also introduces VaultPrivé, a members-only collection featuring fashion-forward and one-off designs, sample pieces and archive stock. Some items are discounted by up to 70%.

According to Lark and Berry, the move reflects “customer demand to buy unique items previously only available to stylists and editors”.

It added that the scheme was part of a broader effort to offer sustainable luxury, with returned jewellery professionally restored and resold under a “renewed” label.

Laura Chavez, chief executive, said: “The traditional jewellery industry expects you to lose value the moment you wear a piece. We’re changing that.

“We’re building a system that honours the emotional journey of jewellery ownership while giving our customers the freedom to evolve their collections as they evolve as people.”