Top Indian business leaders have come out in strong support of Brand India following US President Donald Trump’s decision to double tariffs on Indian goods to 50%. Leaders including Varun Berry (Britannia), Harsh Goenka (RPG), Anand Mahindra (Mahindra Group), Deepinder Goyal (Eternal/Zomato), and Nadir Godrej (Godrej Industries) stressed the need to strengthen Indian brands, improve ease of doing business, and invest in infrastructure and tourism.