India's telecom operators increased content spending in FY25, reaching ₹1,676 crore, after a dip in FY24. Jio Platforms significantly boosted its content costs by 153% to ₹915 crore, driven by deals with JioHotstar for cricket events. Meanwhile, Airtel and Vodafone Idea reduced their content budgets, focusing on cost management and strategic partnerships with various OTT platforms to enhance customer engagement.
