Battery-flavored chips that taste like 'licking a 9-volt' target millennials hungry for '90s nostalgia
A nostalgia-focused snack company made a shock announcement this summer by introducing battery-flavored corn chips.
Rewind, a snack brand that debuted earlier this year, announced its newest product on July 10.
The chips are inspired by a strange but familiar '90s sensation – what many recall as the electric tingle of a 9-volt battery.
In a news release, Rewind said that "millions" across the world have been tempted to touch their tongues to a battery – a curiosity that once bordered on rite of passage.
"Pop legend Britney Spears was even asked once in an interview whether she had done so, resulting in a viral video clip," the company said.
"Rewind now offers a snackable way to revisit one of the '90s' weirdest shared experiences – no batteries required."
While the chips are only available at certain Dutch retailers for now, American consumers can request samples through @rewindchips_NL on Instagram.
What do they actually taste like? A spokesperson told FOX Business that the chips provide a "very hard-hitting acidic zing to the tongue, followed up by some salty metallic notes."
"The flavors actually work quite nicely," the spokesperson said.
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Chef Mattias Larsson used baking soda to create the battery-like sensation.
"We used a blend of citric acid and sodium bicarbonate to create the tongue-tingling effect and balanced it out with mineral salts, which give the chips a metallic tang," the chef shared in a statement. "The result is surprisingly tasty and it's definitely a flavor that sparks curiosity."
In addition to the battery-flavored chips, the company offers flavors such as Cheese & Onion, Tangy Sriracha, Creamy Paprika and BBQ & Honey.
The chips are selling for 1.89 Euros each, equal to $2.21.
The brand also confirmed that the chips are "entirely safe, food-grade and contain no actual battery components."
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"We do not recommend or condone licking, biting or otherwise ingesting real batteries," Rewind clarified. "This product is a novelty snack and should be enjoyed responsibly."