Budweiser Rings In the Holidays With a Limited-Edition Design and Collectible Stein
Budweiser's kicking off the 2025 holiday season the way only it can: with new artwork, a new collectible stein, and a return of the Clydesdales in a fresh holiday spot. The latest drop puts tradition back in the spotlight—updated just enough to feel current, but still unmistakably Bud.
The limited-edition holiday beer cans hit shelves on Nov. 3, dressed in a new design that captures the brand's signature Clydesdale hitch mid-delivery against a snowy backdrop. It's a classic look with sharper detail and a cleaner finish—part of a full-season rollout that includes new merch and a short film featuring those horses that have come to define the Budweiser holiday aesthetic.
A Fresh Take on a Classic Icon
Budweiser
This year's campaign doesn't try to reinvent anything. The can design draws on Budweiser's heritage without feeling stuck in the past, landing somewhere between a collectible and a fridge staple. The new Clydesdale ad spot keeps that same tone—simple, sharp and exactly what you expect from Budweiser in winter. It just feels right to crack one open when the weather turns cold.
"The Clydesdales have always symbolized what Budweiser stands for—tradition, heritage, and bringing people together," says Todd Allen, Budweiser's senior vice president of marketing. This year's design keeps that message front and center while giving longtime fans something tangible to toast with.
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Holiday Gear Worth Cracking a Cold One Over
For the die-hards, Budweiser's also releasing its 46th-edition holiday stein ($30), a sturdy ceramic piece that feels more like barware than souvenir. First introduced in 1980, the annual stein series has built a cult following, and this year's design carries on the tradition with embossed Clydesdales and frosted-glass detailing.
It's joined by a few extras meant for Budweiser's longtime drinkers:
- Holiday Tin Sign ($25): A vintage-inspired piece of wall art built for garages and home bars.
- Clydesdale Crewneck ($65): Heavy cotton, minimal logo, made for cooler days.
- Holiday Baseball Cap ($30): Slightly distressed, built to outlast the season.
All items are available while supplies last at shopbeergear.com.
Budweiser's 2025 holiday lineup celebrates its loyal base with a design that puts the festive season front and center. A classic can, a collectible stein, and a nod from the Clydesdales—the essentials for anyone who keeps cracks open a Bud after work, during a game, or while putting up lights.
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