Supreme Launches Ski Collaboration With Popular Brand, Sells Out Instantly

Supreme—the brand associated with skateboards and hype-beasts—is officially selling skis.

The planks, built by Völkl, were part of Supreme’s latest drop and include the brand’s unmistakable logo on their topsheets and bases. One set is bright red. The other set is covered in black and white camouflage.

Check out the photos of the skis below. Continue reading for more information on these hype-beast planks.

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Supreme describes the skis as "versatile all-mountain freestyle skis with custom logo application. Multilayer beech and poplar wood core with directional twin tip shape and camber underfoot. Available in 165, 173, and 181cm. Made exclusively for Supreme."

What's not clear, however, is whether Supreme's collaboration with Volkl is essentially a new topsheet on an existing Volkl model, or something new entirely. The ski's sidecut and other metrics are not available, but the description and profile are very similar to the Volkl Revolt series.

Unsurprisingly, the skis are already sold out. Supreme’s clothes and accessories—particularly when they involve a collaboration with another company—rarely last long before they’re snapped up. Then, they end up on resale marketplaces. 

While the skis retailed at a very reasonable $698, people looking to make a buck off the Supreme name have already pounced. On Grailed.com, I found a pair for $2,000. “Very very insane collab,” the seller wrote. 

Insane, indeed. But it’s hardly the first time Supreme’s worked with a brand known by skiers. 

Supreme and The North Face regularly put out clothing together. Spyder’s part of the rotation, too. In the past, Supreme also released an avalanche shovel with BCA that I, as a functional gag gift, bought for my brother for Christmas—he still uses it. The idea of him whipping it out and raising eyebrows in the backcountry kills me.

Skis aren’t the strangest object to bear the Supreme name. While underpants, hoodies, and coats might be the brand’s main wheelhouse, each drop includes a dizzying array of accessories. For instance, Supreme recently debuted a golf cart and, in the past, famously sold a brick (it’s only $500 on eBay!). 

The collisions between fashion and skiing likely won’t stop anytime soon. The North Face and Gucci have a collection together. Porsche makes skis with HEAD. How about Hermes planks? 

Above all, these collaborations hint at one obvious fact: despite the resilience of ski bum culture, skiing, in the end, is something of a luxury sport. I, for one, get a kick out of the absurd collaborations, but it’s okay if you’re wrinkling your nose at this point.