Homemade Rakia Loses Ground in Bulgaria as Young People Turn Away from Alcohol
Consumption of home-produced rakia in Bulgaria is steadily declining, while younger generations are increasingly distancing themselves from alcohol altogether. These are among the key findings of the latest study by the Spirits Bulgaria association, presented by Ralitsa Skorcheva-Slavova.
According to the survey, the share of people consuming homemade rakia has dropped from 64% in 2021 to 50% today....