Zillow Adds Segregation Score
SEATTLE—In an effort to help U.S. homebuyers find the kinds of neighborhoods they’re looking for, online real estate marketplace Zillow announced Monday that it had provided each property listing with a segregation score, allowing users to quickly gauge an area’s racial homogeneity. “Every home on Zillow now includes a rating of one to 100 based on the ethnic exclusivity of the surrounding community,” said company spokesperson Susan Corwin, who explained that the new feature lets buyers narrow their search with filters bearing labels such as “Fully Gentrified,” “Historically Redlined,” “No Blacks,” and “No Puerto Ricans.” “Tell our app how far you want to live from people who don’t look like you, and whether it’s 20 blocks or 20 miles, Zillow will show you which areas fit your comfort level. Let us help you find a neighborhood with good schools, nice walkability, maximum genetic purity, or a shorter commute.” Zillow’s segregation scores are reportedly determined by an AI tool that is trained on census records, mortgage-lending data, and the frequency of Nextdoor posts beginning with “Not to be racist, but…”
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