Buy in chat: Google adds ‘Checkout’ to Gemini and Search’s AI Mode

Google is launching a “Checkout” feature in its Gemini AI chatbot as well as in Google Search’s AI Mode, according to a recent blog post. The feature allows users to purchase products without leaving the chat or search interface. Purchases can be completed with Google Pay or PayPal.

At the same time, Google is also unveiling its Universal Commerce Protocol (UCP). This is an open standard that enables different AI agents, payment systems, and shops to work seamlessly together. It’s also compatible with existing protocols, including Agent2Agent (A2A), Agent Payments Protocol (AP2), and Model Context Protocol (MCP).

The protocol was developed in collaboration with retailers such as Shopify, Etsy, Walmart, and Target. It’s supported by over 20 other companies, including Mastercard and Visa.

Checkout in Gemini and AI Mode is currently available to US users.