AI is creating the Rick Rubins of Silicon Valley
DPA / Picture Alliance
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In Silicon Valley, AI is fueling the rise of the star individual contributor.
Just take a look at what happened after The Browser Company was acquired by Anthropic. Josh Miller, CEO of this browser startup, recently described how Anthropic's Claude Code radically changed his hiring strategy.
His post gets at something many creative orgs have struggled to name: there's a huge, underserved group of very senior designer ICs who want to stay close to the work, coach others, and shape direction — without becoming full-time people managers. The "Design Producer" role he describes feels like a credible answer to that gap.
AI-native tools such as Claude Code make this role newly viable. When designers can prototype, ship code, and explore ideas directly, the leverage of a senior IC shifts. Their value isn't headcount management. Instead, it's taste, judgment, and the ability to help others move faster and aim higher. Coaching becomes embedded in the work itself.
The record-label metaphor fits well here. Great music producers don't manage bands through org charts, they create the conditions for great work, give feedback at the right moments, and connect the right collaborators.
For experienced tech designers who've hit the ceiling of traditional IC tracks, this feels like a genuinely new lane, not a consolation prize.
Think of this like a legion of nerdy Rick Rubins. Coincidentally, Rubin created a digital book last year with Anthropic called The Way of Code. Here's a passage from the book:
The Vibe Coder attends to
the inner, not the outer.
He allows things to come and go.
His heart is open as the sky.
I couldn't agree more!
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