Williams lose Santander backing ahead of delayed reveal
Feb.3 (GMM) Williams will unveil its 2026 car without one of its most recognisable partners, with it emerging on the eve of the team’s online launch that Santander has ended its sponsorship of the Grove-based outfit.
According to Spanish daily Marca, the Spanish banking giant has revised its Formula 1 sponsorship strategy and will no longer be associated with Williams from 2026. As a result, Santander and Openbank branding will disappear from the FW48 and the team’s racewear, ending a deal that also included paddock access and client hospitality experiences.
The timing is awkward for Williams, whose new car – to be driven by Spaniard Carlos Sainz and Alex Albon – will be revealed virtually on Tuesday after delays left the team missing the entire Barcelona shakedown week.
A Santander spokesperson confirmed the split: “We would like to thank Atlassian Williams F1 Team for their work, professionalism, and commitment during the past season. We wish them success in the future.”
While withdrawing from Williams, Santander is not leaving Formula 1. The bank remains the championship’s official banking partner and is set to increase its presence at selected grands prix in 2026.
Its branding will feature on circuit lighting and static displays at eight races, including Barcelona, Silverstone, Austin, Mexico City, Sao Paulo and Las Vegas, as well as Miami. Santander is also expected to make a major investment in the new Madrid-based Spanish GP at the Madring circuit.
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