EU says TikTok needs to drop "addictive design"
Brussels has warned TikTok that its endlessly scrolling feeds may breach Europe’s new content rules, as regulators press ahead with efforts to rein in the social effects of big online platforms.
In preliminary findings issued on Friday, the European Commission said it believed the group had failed to adequately assess and mitigate the risks posed by addictive design features that could harm users’ physical and mental wellbeing, particularly children and other vulnerable groups.
The warning marks one of the most advanced tests yet of the EU’s Digital Services Act, which requires large online platforms to identify and curb systemic risks linked to their products.