Anthropic & Claude Super Bowl Commercial 2026: AI Personal Trainer Helps a Short King Get Six Pack Abs

AI lab Anthropic just released their Super Bowl commercial on Sunday (February 8) during the big game – and they’re mocking ChatGPT!

The company is promoting their chatbot, Claude.

If you didn’t know, OpenAI recently announced that ads are coming to the free tier of ChatGPT, and Anthropic is poking fun at the idea of ads being served on the chatbot.

Keep reading to find out more…

In the Super Bowl spot, a young man is trying to find advice on getting a six pack, and the chatbot supplies him with an ad for height-boosting insoles.

In another ad, which starts with the word “BETRAYAL,” we find a man asking a chatbot, played by a blonde woman and designed to be be like ChatGPT, for advice on talking to his mother. While providing advice, she suddenly offers the idea of fake cougar dating site Golden Encounters.

OpenAI CEO Sam Altman responded to the dig(s) in a lengthy statement on X.

“First, the good part of the Anthropic ads: they are funny, and I laughed,” he began.

“But I wonder why Anthropic would go for something so clearly dishonest. Our most important principle for ads says that we won’t do exactly this; we would obviously never run ads in the way Anthropic depicts them. We are not stupid and we know our users would reject that. I guess it’s on brand for Anthropic doublespeak to use a deceptive ad to critique theoretical deceptive ads that aren’t real, but a Super Bowl ad is not where I would expect it,” he continued.

“More importantly, we believe everyone deserves to use AI and are committed to free access, because we believe access creates agency. More Texans use ChatGPT for free than total people use Claude in the US, so we have a differently-shaped problem than they do. (If you want to pay for ChatGPT Plus or Pro, we don’t show you ads.) Anthropic serves an expensive product to rich people. We are glad they do that and we are doing that too, but we also feel strongly that we need to bring AI to billions of people who can’t pay for subscriptions,” he went on to write.

“Maybe even more importantly: Anthropic wants to control what people do with AI—they block companies they don’t like from using their coding product (including us), they want to write the rules themselves for what people can and can’t use AI for, and now they also want to tell other companies what their business models can be.”

“We are committed to broad, democratic decision making in addition to access. We are also committed to building the most resilient ecosystem for advanced AI. We care a great deal about safe, broadly beneficial AGI, and we know the only way to get there is to work with the world to prepare. One authoritarian company won’t get us there on their own, to say nothing of the other obvious risks. It is a dark path. As for our Super Bowl ad: it’s about builders, and how anyone can now build anything,” Sam Altman wrote.

“We are enjoying watching so many people switch to Codex. There have now been 500,000 app downloads since launch on Monday, and we think builders are really going to love what’s coming in the next few weeks. I believe Codex is going to win. We will continue to work hard to make even more intelligence available for lower and lower prices to our users.”

“This time belongs to the builders, not the people who want to control them,” he concluded.

Find out what the most expensive Super Bowl ads of all time are, ranked.

Watch more of 2026′s best commercials that aired during the Super Bowl!