Mumbai (Maharashtra) [India], February 9: What does it really take to protect a country as vast and diverse as India? What does a soldier's day look like when the rest of us are living our everyday lives? JK Paper and Curly Tales' Sandese Aate Hai begins with these simple questions and then takes you on a journey to find the answers. At its heart, it's a national campaign built on one powerful idea: that gratitude should travel as far as duty does. The series transforms handwritten letters into living messages of respect, love, and pride. It reminds you of something we often forget in the comfort of our everyday lives: that while we sleep peacefully, someone else is awake, standing guard for us.
