Hudson Williams and Harris Dickinson Headline Balenciaga’s Heart and Body Campaign

On February 17th, Balenciaga turns over a new leaf.

Launching on the first day of the Lunar New Year, Balenciaga’s Heart and Body Campaign debuts with an A-list lineup. Assembling actors across the globe, the new campaign tapped Winona Ryder, Harris Dickinson, and Roh Yoon-seo to star as ambassadors.

Meanwhile, Balenciaga named Heated Rivalry‘s Hudson Williams, Bottoms‘ Havana Rose Liu, Euphoria composer Labrinth, and The Woman in the Yard‘s Danielle Deadwyler as new “Friends of House.” Four more friends — Danish model Mona Tougaard, French model Loli Bahia, and Balenciaga-exclusive models Ned Sims and Sen Samysheva — round out the list.

“I chose individuals, not characters,” says Pierpaolo Piccioli, Creative Director of Balenciaga. “Human beings with distinct stories, faces marked by experience, vulnerability, and nuance.”

Piccioli joined Balenciaga in July 2025, after more than a decade at the helm of Valentino. He takes its bejewelled reins from past Creative Director Demna Gvasalia — now at Gucci — whose divisive tenure saw revenue rise to over $2.3 billion. Announcing the first ambassadors and Friends of House appointed under Piccioli, Balenciaga’s Heart and Body Campaign offers a glimpse at what’s to come.

“I was not looking for constructed personas, but for real presence,” Piccioli elaborates. “At the centre of Summer 26 is the creation of a new community — different, yet connected by shared values: respect, sensitivity, strength, freedom. Not sameness, but resonance.”

To capture these values in the campaign, Piccioli brought legendary fashion photographer David Sims on board. Under his watchful eye, “Heart and Body” positions fashion as a vehicle for vulnerability. “We photographed the campaign in a suspended, heterotopic space; a place where time feels paused,” Piccioli explains. “In that stillness, identity becomes clearer and connection becomes possible.”

Teasing two collections — The Heartbeat (Summer 2026) and Body and Being (Fall 2026) — the campaign fosters a fruitful exchange between body and fabric. No two people are alike; Piccioli’s clothing knows this. In each photograph, materials fall in new fashions, draping off the shoulders or wrapping around the waist.

“My work in this Maison is always about the people who wear the clothes — how they move, how they feel, how they exist in the world,” Piccioli adds. “I want the garments to bring ease and confidence, never to overpower. The person wears the clothing, not the opposite. For me, this campaign is about creating a space where individuality forms community and values shape the aesthetic.”

With the Heart and Body Campaign, Balenciaga also announced that its Summer 2026 Collection is now available online and in select Balenciaga stores across the globe.

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