South Dakota wins fight over abortion promotions, agreement has ads coming down

South Dakota is reporting a huge victory in its fight against the promotion of abortion, which is illegal in the state: A court settlement means that an out-of-state abortion industry player is removing all of its “deceptive” ads in the state promoting chemical abortion.

A report at Life News explains state Attorney General Marty Jackley has obtained a settlement with a corporation called Mayday Health.

“The settlement requires the abortion company to remove all advertisements promoting abortion pills from gas stations across the state and to cease deceptive advertising in South Dakota,” the report said.

Jackley’s office took action when Mayday began promoting abortion chemicals in ads posted in gas stations in South Dakota.

It was a move that violated the state’s abortion ban.

Jackley responded with a cease-and-desist order, citing deceptive practices and state law violations, and more than 650 consumer complaints were filed over the ads.

“Mayday Health targeted women and young girls encouraging them to take abortion pills while misleading them about the physical risks,” Jackley explained. “My position has been clear and unwavering, South Dakota law governs, and the misleading advertisements must be, and are, stopped.”

The state’s allowances for abortion are when necessary to save the mother’s life. There are no exceptions for rape or incest.

Jackley explained the ads were unlawful and deceptive because the company posting them refused to acknowledge the state’s prohibitions on abortion, and for downplaying the risks of abortion pills, which have been known to trigger catastrophic side effects.

The abortion industry representative earlier lost a fight to move the case to federal court in New York, as a judge ruled it belonged in South Dakota courts.

The agreement includes no further litigation by either side and Mayday will pull its gas station ads and refrain from future ad campaigns.

Jackley said, “Its deceptive signs are down, and its obligations under the settlement are clear and expected to be followed at least in South Dakota.”

Further, the state legislature is working on a plan to prohibit the sale, distribution and advertising of abortion pills, with potential penalties for out-of-state entities involved in shipping them into South Dakota.