Following Sunday’s clear rejection of the SBC initiative, Swissinfo spoke with both its backers and opponents to gauge how they interpreted the result. The “SBC initiative”, backed by the right-wing Swiss People’s Party, the Swiss Union of Arts and Crafts and the youth wing of the centre-right Radical-Liberal Party, had sought to cut the annual media licence fee from CHF335 ($431) to CHF200 and exempt all businesses. On Sunday, it was rejected by 62% of voters. See our interactive map for detailed results: