Digital ad spend is sinking in China – but other countries are emerging
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Despite caution signs of a global economic slowdown, advertisers are not so quick to hit the breaks with their spending. While total media and digital spending seems to be decelerating since 2018, this is simply a sign that efforts are about to be rerouted.
With a growing need for advertisers to demonstrate ROI of their marketing efforts, all signs point towards tech, data, and e-commerce as digital spending grows to encompass half the global market. As we wind down 2019, strategy will take a turn as advertisers continue moving forward towards a promising road ahead.
eMarketer has put together the report Global Digital Ad Spending 2019 across Digital Marketing, Media, and Commerce.
Some insights include:
- Moving away from standard methods of tracking and interpreting data, towards more dynamic advertising methods, like progressive stories on different social channels
- The capacity for content to be filtered for specific audiences, depending on their interests, demographics, and purchasing behavior
- China, which was once booming, is now experiencing a slowdown, while new countries like the Canada, are experiencing economic growth
What other regions are catching up in their digital ad spend and where do they fall on the charts? More importantly, what do these trends indicate about the future of digital advertising?
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