Nowhere on Facebook is safe from ads—including instant articles
The Guardian is out. So is The New York Times.
Facebook has failed to keep the two of the most reputable newspapers on board with Instant Articles, the publishing platform where articles are uploaded directly to the social network.
But Facebook is not giving up. On Thursday, the social network added more ad placements in Instant Articles. Any publisher can now insert ads in the related articles section, located at the bottom of the page.
The format, which was running as a beta test since March, is another way Facebook is hoping to drive more revenue to publishers, while putting a bit more money into Facebook's own pocket. The test partners have seen an "incremental increase" in average revenue per 1,000 page views, according to a blog post from Facebook. Read more...
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