Benefit Cosmetics launches UK's first brows and beauty drive-thru for Glastonbury
If you're heading to Glastonbury festival in a couple of weeks, you've no doubt been eyeing up the forecast and despairing at the prospect of limp, frizzy hair and tricky makeup maintenance.
Responding to your cries, Benefit Cosmetics have come up with a solution to keep Glastonbury-goers both entertained during the dreaded traffic jams and on fleek throughout the festival.
Announcing the launch of GlastonBrow, the beauty brand have revealed more details about the initiative.
The UK's first brows and beauty drive-thru, GlastonBrow will be situated outside the festival for two days from June 20 and will be giving away Benefit freebies and brow waxes.
Keeping attendees entertained with DJ's while they wait in Glastonbury's infamous queues, Benefit will also be giving away other festival necessities.
At the drive-thru's first window guests will be offered a menu of brow-inspired gift options, before they drive to the collection window where a 'Benebabe' will be on hand to deliver the freebies.
Festival-goers who post a picture of themselves with their drive-thru gift at the festival with the hashtag #BenefitBrows will automatically be entered into competition to win a year's supply of cult Benefit products.
Lisa Potter-Dixon, Benefit's head makeup artist and brow expert, said: "Brows have the power to give you an instant eye lift and can totally transform your look."
"We’re taking our signature technique and beloved brow experts to Somerset for all festival-goers to rock a statement brow to match their feathers and glitter – it’ll be sure to get them into the festival spirit!"
The Details
Wednesday June 21 and Thursday 22
GlastonBrow, A37 Fosse Way, Lydford On Fosse, Somerset TA11 7BX.
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Passers-by will be able to pull up to a window to receive the ultimate GlastonBrow experience