Actress Gwyneth Paltrow speaks during ‘The Business Of Goop With Gwyneth Paltrow And Lisa Gersh, CEO Of Goop, Moderated By Yahoo’s Katie Couric’ at The Fast Company Innovation Festival on November 10, 2015 in New York City. Photo: Getty Images Gwyneth Paltrow is launching a lifestyle publishing line called, of course, goop. Paltrow’s goop press will be curated in conjunction with Grand Central Life & Style, an imprint of Grand Central Publishing. The first release will be Paltrow’s “It’s All Easy” cookbook, which comes out in April.