Smaller retailers may miss out on online holiday sales, report says
Most small retailers expect November and December sales to meet or exceed 2014 levels, according to a survey conducted by Dealstruck, an online direct lender, but might miss out on online business. Thirty-one percent of respondents to the October survey of 343 small retailers said they sell exclusively in-store, and only 16% said they would target customers through location-based mobile ads. The Deloitte 2015 holiday survey, released in October, said 72% of consumers intended to shop and new or different retailers this season, with 67% saying they would like to shop at a local business.
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