Millennials, like everyone else, love Stephen Curry
Stephen Curry, according to a recent poll, is the favorite athlete of Millennials, the coveted 18-to-34 age demographic.
A company called 120 Sports conducted the Millennial poll.
Which is why people who normally wouldn’t pay any attention to the NBA All-Star Game will be watching this weekend’s Toronto event.
“He embodies the spirit of this generation,” said Emigdio Gamboa, the director of marketing for 120 Sports, a digital network that partners with sports leagues and content properties, which conducted the poll.
The company digs into consumer trends to shape its content.
Following Curry were the Texans’ J.J. Watt, Angels outfielder Mike Trout, U.S. women’s soccer player Alex Morgan and Panthers quarterback Cam Newton.
Soccer icon Lionel Messi placed seventh.
The next most popular NBA player was Chicago guard Jimmy Butler at No. 12.
After he pounded the Panthers’ drum before the Super Bowl and then was crushed to see his favorite team lose the big game, he posted a picture of himself pounding a drum emblazoned with the famous “Crying Jordan,” the shot of Jordan crying at his Hall of Fame induction that has been viral for four years.
Curry has also given back to the community and seems to care about the planet, as evidenced by his work with mosquito netting to prevent malaria.
[...] that universal adoration hasn’t turned off those in his own age group.
Most people who play the game, who go to the YMCA or in their rec league, they all want to shoot and have that creativity.