If you’ve ever shopped at H&M, you might have wondered, “Where does all this stuff come from?” The answer is Ann-Sofie Johansson. As H&M’s head of design, the Stockholm native helps create thousands of pieces a year, inspired by runway trends, Instagram darlings, and even the fashion students she sees in her company’s cafeteria. This week in Paris, Johansson showed the brand’s Studio Collection.
